Online Business Platform

Targeting Small Businesses
with Big Dreams
As technology becomes a more vital part
of running any company, even the smallest
organizations have increasingly complex
computing needs. At the same time, a
business with a small staff often lacks
significant in-house IT skill sets, and for
many, seeking expensive consulting help
may be out of the question.
Fortunately, the advance of technology
also makes possible more user-friendly,
hands-off computing platforms that can
help provide robust services that don’t
require substantial expertise to implement
or use. One up-and-coming provider that
specializes in that niche is CakeManage,
based in Israel. CakeManage offers a rich
software as a service (SaaS) platform that
delivers a suite of business services to
support the following functional areas:
• Marketing support. CakeManage provides
marketing tools that include a simple-to-
use customer relationship management
(CRM) system to track and coordinate
business leads, as well as analytics and
financial tools.
• Content management. The platform
enables end-customers to coordinate
the flow of documentation created by
companies that need to track versions
and changes to keep content accurate
and fresh.
• Communication services. Customers
have access to a central resource to
manage voice over IP (VoIP), e-mail,
and text-messaging services, as well
as coordinate domain and zone services
for their Web environment.
Together, these capabilities can form the
backbone of technical infrastructure for
a small business, from a single integrated
resource. Ease-of-use is a key design
precept, which helps ensure accessibility
by companies regardless of their level of
technical resources. In addition to being
simple to implement, CakeManage is based
on an intuitive graphical user interface that
runs within a standard Internet browser.
2
To further ensure broad usefulness and
applicability, the platform can be preset
with a variety of customizations that
correspond to specific business types that
can also provide flexibility when required.
This user-friendly approach helps business
people get started quickly with tools that
meet the specific needs of even sole
proprietors or small partnerships.
Taking Advantage of Industry
Enablement
One of the key trends that underlies
CakeManage’s success is the transition
toward cloud computing. By enabling
the company to spin up and tear down
virtual server instances as needed,
cloud infrastructure helps handle usage
peaks without undue equipment costs
or complexity. This type of agility places
a premium on being able to respond to
changing conditions as they arise—the
same type of responsiveness that
entrepreneurs require every day.
Benefiting from the LAMP Stack
CakeManage also benefits from the
maturity and excellent optimization
for Intel® architecture that is inherent in
the combination of components in the
LAMP stack:
• Linux* (in this case, CentOS*)
• Apache* Web server
• MySQL* database
• PHP embedded scripting language
The LAMP stack has a long history as
an industry standard, making it a very
strong and stable foundation on which
to help deliver optimized results on Intel®
processors. The robust communities that
have emerged around these projects also
help ensure that CakeManage and its
customers can expect continued support
and improvements in the future.
Much of the processing associated with
the CakeManage platform is performed on
the server side, helping to further control
power consumption on the client. The
platform as a whole is written almost
entirely in PHP and Javascript*.
Realizing the Value of Optimization for
Power Efficiency and Multicore
Early on, CakeManage ascertained that a
large proportion of its users were mobile,
making it important for the platform to be
well suited to various portable devices. The
team considered the use of smartphones,
but the very small screen size proved to
be a barrier. Laptop computers were an
obvious choice for a platform because of
their widespread use and larger screens,
and the team extended that set of usage
models to include netbooks.
These types of devices have proven to be an
excellent target because of their low cost and
increasing popularity among small business
owners. That reality further makes optimizing
for the Intel® AtomTM processor an excellent
strategic choice for CakeManage.
Clearly, when designing application
software for netbook clients, battery
life is an important consideration for an
optimal user experience. At the same
time, optimizing for multicore processors
helps ensure scalability for the server-side
portion of the platform, to help drive up
revenue per server.
Putting Optimization into Practice:
Intel® Software Assessment Tools
With optimization issues in mind,
CakeManage engineers discovered the Intel®
Software Assessment Tools after reading
about them in an Intel® Software Network
newsletter. They immediately began to
consider the value of these tools within
the CakeManage development organization.
After obtaining the Intel® Power Checker
and Intel® Concurrency Checker, the
engineers put them to work, verifying
optimization progress to-date and planning
further optimizations for the future. As a
result, they hope to continue driving up
benefits such as the following:
• Product quality
• Customer satisfaction
• Business efficiency
The excellent and demonstrable power
efficiency of the CakeManage platform is a
key usability aspect that the company can
emphasize to its customers. By continuing
to monitor power consumption on an ongoing
basis, CakeManage can make informed
decisions about the resulting effect of
adding new features and capabilities.
In many cases, monitoring reveals that the
processing associated with new features
should be offloaded to the server, while
others may enjoy a better performance and
power balance by being executed on the
client. In either case, the overall quality of
the software platform benefits.
“Intel® Power Checker gave
CakeManage a simple way to
quantify its success in power
optimization. As we continue to
develop more features, we are
confident in the suitability of our
SaaS platform for use on Intel®
AtomTM processor-based netbooks,
which is vital for our customers.”
- Yehuda Granot,
CEO, CakeManage
3
Working with Intel toward
a Bright Future
CakeManage CEO Yehuda Granot reports
that the company’s relationship with
Intel has been extremely positive. The
technology expertise extended by the
Intel® Software Partner Program and Intel
Software Network has been a tremendous
benefit. Moreover, business insights
from Intel have helped CakeManage
plan effectively for an increasingly
mobile future.
Granot reported, “I like the office on-the-
move, and so do my customers. Netbooks
based on Intel Atom processors epitomize
how small business is rushing to adopt
more sophisticated functionality on more
lightweight, cost-effective devices.”
By aligning itself with the trends that
strategy draws from and helps define,
CakeManage is on the crest of a strong
wave of business technology. Combining a
highly mobile solution with trusted open
source components and the emerging value
of cloud computing, CakeManage is helping
to define a more capable future for small
businesses of every description.

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Demo Video

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Business Software

Success Story
Intel® Software Partner Program
CakeManage
“The CakeManage platform
provides an easy-to-use
set of business capabilities
that support marketing,
content management,
and communications. Our
relationship with Intel helps
us improve quality on both the
server side and the client side.”
- Yehuda Granot,
CEO, CakeManage
Giving Small Businesses
The Power to Succeed
The CakeManage software as a service (SaaS)
platform provides robust, simple-to-use key
services, such as marketing, content management,
and communications for small businesses.
Challenge
Create a business suite that targets small companies, enabling them to economically
provide a broad array of services without having dedicated expertise on staff.
Support power efficiency for netbook clients and rich server-side multi-threading.
Solution
CakeManage used the Software Assessment Tools from Intel to help verify optimization
for client power efficiency on Intel® AtomTM processors and server-side multicore scalability
on Intel® CoreTM i7 processors. Its customizable templates are designed to meet the needs
of companies as diverse as barber shops, retailers, and business services providers.
Customer Benefit
The CakeManage platform
provides marketing, document
management, and communications
functionality for small businesses
that takes maximum advantage
of netbook battery life and
multicore server scalability. The
user-friendly software as a service
(SaaS) bundle helps customers get
up and running fast.
More
Learn more: www.intel.com/partner
PROOF POINT
Verifying Quality with Intel® Software Assessment Tools
As part of the development process, CakeManage used Intel® Software Assessment
Tools, including Intel® Power Checker and Intel® Concurrency Checker. These tools
enabled the team to verify quality with regard to power efficiency and multi-threading.
Checking power efficiency on a netbook based on the Intel® AtomTM processor,
CakeManage found that the measured values for its platform were within the
suggested range for the following:
• Power awareness
• Idle power efficiency
• Platform timer functionality
The successful testing resulted in a report with no recommended actions, providing
an objective confirmation that the platform’s power efficiency was well optimized.
PROOF CakeManage more Checker recommendations cores, on a again also system tested raising that based are the overall expected on robustness the quality.
Intel® to help of CoreTM its the POINT
server-side i7 team processor. improve code, That scaling using testing Intel of the resulted Concurrency
codein
onto
management CakeManage’s (CRM) free functionality system.
includes a customerTargeting Small Businesses
with Big Dreams
As technology becomes a more vital part
of running any company, even the smallest
organizations have increasingly complex
computing needs. At the same time, a
business with a small staff often lacks
significant in-house IT skill sets, and for
many, seeking expensive consulting help
may be out of the question.
Fortunately, the advance of technology
also makes possible more user-friendly,
hands-off computing platforms that can
help provide robust services that don’t
require substantial expertise to implement
or use. One up-and-coming provider that
specializes in that niche is CakeManage,
based in Israel. CakeManage offers a rich
software as a service (SaaS) platform that
delivers a suite of business services to
support the following functional areas:
• Marketing support. CakeManage provides
marketing tools that include a simple-to-
use customer relationship management
(CRM) system to track and coordinate
business leads, as well as analytics and
financial tools.
• Content management. The platform
enables end-customers to coordinate
the flow of documentation created by
companies that need to track versions
and changes to keep content accurate
and fresh.
• Communication services. Customers
have access to a central resource to
manage voice over IP (VoIP), e-mail,
and text-messaging services, as well
as coordinate domain and zone services
for their Web environment.
relationship
Together, these capabilities can form the
backbone of technical infrastructure for
a small business, from a single integrated
resource. Ease-of-use is a key design
precept, which helps ensure accessibility
by companies regardless of their level of
technical resources. In addition to being
simple to implement, CakeManage is based
on an intuitive graphical user interface that
runs within a standard Internet browser.
2
To further ensure broad usefulness and
applicability, the platform can be preset
with a variety of customizations that
correspond to specific business types that
can also provide flexibility when required.
This user-friendly approach helps business
people get started quickly with tools that
meet the specific needs of even sole
proprietors or small partnerships.
Taking Advantage of Industry
Enablement
One of the key trends that underlies
CakeManage’s success is the transition
toward cloud computing. By enabling
the company to spin up and tear down
virtual server instances as needed,
cloud infrastructure helps handle usage
peaks without undue equipment costs
or complexity. This type of agility places
a premium on being able to respond to
changing conditions as they arise—the
same type of responsiveness that
entrepreneurs require every day.
Benefiting from the LAMP Stack
CakeManage also benefits from the
maturity and excellent optimization
for Intel® architecture that is inherent in
the combination of components in the
LAMP stack:
• Linux* (in this case, CentOS*)
• Apache* Web server
• MySQL* database
• PHP embedded scripting language
The LAMP stack has a long history as
an industry standard, making it a very
strong and stable foundation on which
to help deliver optimized results on Intel®
processors. The robust communities that
have emerged around these projects also
help ensure that CakeManage and its
customers can expect continued support
and improvements in the future.
Much of the processing associated with
the CakeManage platform is performed on
the server side, helping to further control
power consumption on the client. The
platform as a whole is written almost
entirely in PHP and Javascript*.
Realizing the Value of Optimization for
Power Efficiency and Multicore
Early on, CakeManage ascertained that a
large proportion of its users were mobile,
making it important for the platform to be
well suited to various portable devices. The
team considered the use of smartphones,
but the very small screen size proved to
be a barrier. Laptop computers were an
obvious choice for a platform because of
their widespread use and larger screens,
and the team extended that set of usage
models to include netbooks.
These types of devices have proven to be an
excellent target because of their low cost and
increasing popularity among small business
owners. That reality further makes optimizing
for the Intel® AtomTM processor an excellent
strategic choice for CakeManage.
Clearly, when designing application
software for netbook clients, battery
life is an important consideration for an
optimal user experience. At the same
time, optimizing for multicore processors
helps ensure scalability for the server-side
portion of the platform, to help drive up
revenue per server.
Putting Optimization into Practice:
Intel® Software Assessment Tools
With optimization issues in mind,
CakeManage engineers discovered the Intel®
Software Assessment Tools after reading
about them in an Intel® Software Network
newsletter. They immediately began to
consider the value of these tools within
the CakeManage development organization.
After obtaining the Intel® Power Checker
and Intel® Concurrency Checker, the
engineers put them to work, verifying
optimization progress to-date and planning
further optimizations for the future. As a
result, they hope to continue driving up
benefits such as the following:
• Product quality
• Customer satisfaction
• Business efficiency
The excellent and demonstrable power
efficiency of the CakeManage platform is a
key usability aspect that the company can
emphasize to its customers. By continuing
to monitor power consumption on an ongoing
basis, CakeManage can make informed
decisions about the resulting effect of
adding new features and capabilities.
In many cases, monitoring reveals that the
processing associated with new features
should be offloaded to the server, while
others may enjoy a better performance and
power balance by being executed on the
client. In either case, the overall quality of
the software platform benefits.
“Intel® Power Checker gave
CakeManage a simple way to
quantify its success in power
optimization. As we continue to
develop more features, we are
confident in the suitability of our
SaaS platform for use on Intel®
AtomTM processor-based netbooks,
which is vital for our customers.”
- Yehuda Granot,
CEO, CakeManage
3
Working with Intel toward
a Bright Future
CakeManage CEO Yehuda Granot reports
that the company’s relationship with
Intel has been extremely positive. The
technology expertise extended by the
Intel® Software Partner Program and Intel
Software Network has been a tremendous
benefit. Moreover, business insights
from Intel have helped CakeManage
plan effectively for an increasingly
mobile future.
Granot reported, “I like the office on-the-
move, and so do my customers. Netbooks
based on Intel Atom processors epitomize
how small business is rushing to adopt
more sophisticated functionality on more
lightweight, cost-effective devices.”
By aligning itself with the trends that
strategy draws from and helps define,
CakeManage is on the crest of a strong
wave of business technology. Combining a
highly mobile solution with trusted open
source components and the emerging value
of cloud computing, CakeManage is helping
to define a more capable future for small
businesses of every description.
About the Intel® Software Partner Program
The Intel® Software Partner Program provides a framework for collaborative solution development
around Intel® architecture. From business planning and product development to marketing and sales,
the program helps to drive increased business success and market opportunities.
Learn more at www.intel.com/partner.
Success Story by:
Learn more about
CakeManage:
www.CakeManage.com
Learn more about the Intel®
Software Assessment Tools:
swpartner.intel.com/
Partner/Initiatives/
SATCenter.aspx
Intel® compilers, associated libraries and associated development tools may include or utilize options that optimize for instruction sets that are available in both Intel® and non-Intel microprocessors (for example SIMD instruction sets), but do not optimize equally for non-Intel microprocessors. In addition, certain compiler options for
Intel compilers, including some that are not specific to Intel micro-architecture, are reserved for Intel microprocessors. For a detailed description of Intel compiler options, including the instruction sets and specific microprocessors they implicate, please refer to the “Intel ® Compiler User and Reference Guides” under “Compiler Options.”
Many library routines that are part of Intel ® compiler products are more highly optimized for Intel microprocessors than for other microprocessors. While the compilers and libraries in Intel® compiler products offer optimizations for both Intel and Intel-compatible microprocessors, depending on the options you select, your code and
other factors, you likely will get extra performance on Intel microprocessors.
Intel® compilers, associated libraries and associated development tools may or may not optimize to the same degree for non-Intel microprocessors for optimizations that are not unique to Intel microprocessors. These optimizations include Intel® Streaming SIMD Extensions 2 (Intel® SSE2), Intel ® Streaming SIMD Extensions 3
(Intel® SSE3), and Supplemental Streaming SIMD Extensions 3 (Intel ® SSSE3) instruction sets and other optimizations. Intel does not guarantee the availability, functionality, or effectiveness of any optimization on microprocessors not manufactured by Intel. Microprocessor-dependent optimizations in this product are intended for use
with Intel microprocessors.
While Intel believes our compilers and libraries are excellent choices to assist in obtaining the best performance on Intel® and non-Intel microprocessors, Intel recommends that you evaluate other compilers and libraries to determine which best meet your requirements. We hope to win your business by striving to offer the best
performance of any compiler or library; please let us know if you find we do not.
Notice revision #20101101
Intel, the Intel logo, Atom, and Core are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
*Other names and brands may be claimed as the property of others.
Copyright © 2010-2011 Intel Corporation. All rights reserved.
0111/BM/MESH/PDF
324191-002US

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About

Objective

Wixiyizi.com produces interactive viral website for desktop and mobile devices. It incorporates HTML5 and associated tools, and aims to supplant both static banner ads and viral media campaigns currently in vogue in modern corporate marketing.

Market Needs

Internet advertising in the United States is a multi-billion-dollar industry. A brand’s online presence can make or break its market share based on the content of its ads. But a 2010 study by Millward Brown showed that only 15% of viral campaigns earn 5,000 views per week. Viral marketing techniques have been in vogue since the mid-90s, but consumers lose interest in any ad strategy that becomes too familiar too quickly.

Advertising thrives on reinvention. Its success is limited unless the advertiser invests in breaking fresh cultural and technical ground. An October 2013 article at the Word Of Mouth Marketing Association (WOMMA) blog found that effective viral advertising requires more than good luck and the right distribution channels: it needs strong sponsorship as well. To make advertising memorable again, viral marketing must subvert established trends.

Today, ads mostly occupy static banners and small streaming videos. The next step is full, quick-loading engagement of the user’s screen and audio peripherals.

Proposed Solution

Using HTML5 and associated tools such as WebGL, it is now possible to design full-screen immersive scenarios with interactivity and dynamic audio. Formatting for multiple media platforms means perfect coverage of the target online audience. Ads that feature 3D-simulated space, sound, and movement become aesthetic experiences in themselves; viewers are most likely to share ads that have original artistic and technical merit.

At Wixiyizi, we believe that the relationship between advertiser and viewer should be collaborative, not combative. New forms of brand promotion can change the popular image of corporate business. Viewers should regard ads as a welcome element of the digital experience, not as annoyances.

Business Strategy

We will contract with firms to target broad consumer bases, designing custom advertising strategies that emphasize their corporate image and values.

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Contact Us



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